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万物皆可挂的“包挂经济”正在收割年轻人的“微高光时刻”_我的网站

A |     年轻人的包包挂件，正在迎来一位“新顶流”。

B | 近日，以迷你口红、挂件气垫、小型眼影盘等化妆品为主的“包挂”产品在网上走红，在小红书上，“挂件气垫”搜索量同比暴涨11600%，“彩妆挂件”同比增长433%。    MIAMI -- Former President Donald Trump is set to speak to some of his supporters near Mar-a-Lago Wednesday as he continues to dominate the Republican primary race for the White House despite four criminal cases against him.Trump is appearing Wednesday at a convention center in West Palm Beach, Florida, with U.S. Rep. Matt Gaetz, a congressional ally who, with other hard-right conservatives, engineered the ouster of House Speaker Kevin McCarthy. The unprecedented action has kept Congress partly shuttered.Trump has used the power vacuum to underline his lingering influence over the Republican Party. He has backed Judiciary Chairman Jim Jordan to replace McCarthy. Jordan formed a close alliance with the former president, particularly during the effort to overturn the results of the 2020 election, which Trump lost to President Joe Biden. Two of the cases against Trump, in Washington and Georgia, are over his efforts to overturn the results.Trump has continued to travel to early primary states and has been spending much of his time focused on the four criminal indictments and several civil cases he is facing.He has put pressure on his Republican challengers to drop out of the 2024 primary race to help him defeat Biden. On Tuesday, he criticized GOP candidates for meeting with donors in an event hosted by Utah Sen. Mitt Romney, who unsuccessfully challenged then-President Barack Obama in 2012 as the Republican presidential nominee, and Paul Ryan, a former congressman who was the House speaker between 2015 and 2019.“These failed candidates should have started by campaigning effectively, which they didn’t because they don’t have the skill or the talent,” Trump said on his Truth Social site. Among those 10 Republicans challenging him are Florida Gov. Ron DeSantis, once a strong ally; Mike Pence, his former vice president; and Nikki Haley, who served as United Nations ambassador under Trump.。眼下，从化妆品到包挂、从便携到美观，产品功能边界不断延伸，品牌也在这一过程中尝试拓展产品之外的连接触点。记者了解到，“彩妆包挂”这股风潮并非凭空而来。2025年前后，韩国品牌Fwee率先推出可DIY组合的迷你唇颊膏，凭“积木式”玩法迅速走红。之后，ENTROPY的金属扣环唇膏、AMUSE的唇膏钥匙扣也接连成为市场爆款，韩系品牌由此将“可挂式”纳入新品标配。这股风潮很快被欧美品牌接棒放大。DIOR的魅惑丰唇油限定挂件被不少明星挂在包上；Glossier将登山扣直接配在润唇膏上；Hailey Bieber创立的Rhode则把唇釉做成手机壳配件，上线25分钟抢空……从DIOR到Chanel，品牌卖的不只是产品，更是品牌符号的“便携化版本”。如今，这种风潮已经蔓延至国内市场。比如，橘朵的“梦核海洋”系列加入了挂件版双拼多用膏；花知晓则一口气把高光、腮红、眼影、唇膏乃至香膏统统做成迷你挂件，邦尼花园、甜心小熊、贝壳珍珠等系列都预留了挂扣或挂绳结构。“美妆包挂”的走红，其实有迹可循。过去，美妆产品被收纳进化妆包，大多是功能导向的存在，现在加上一根链条、一个金属扣，就变成了随时可见的“装饰品”。与此同时，年轻人日常动线高度碎片化，通勤、探店、即兴约会，很难有稳定的补妆空间，把美妆外置悬挂恰好填补了“随手可得”的刚需。《2026中国消费趋势报告》也印证了这一点：年轻消费者越来越重视日常生活中的“微高光时刻”，那些能被记录、分享的小场景正在成为新的消费驱动力。最关键的，是消费心理的转变。单纯的装饰容易审美疲劳，而一件既能点缀穿搭、又能随手解决补妆烦恼的产品，显然更能打动年轻人。

C | 中国品牌研究院的调研显示，60.23%的购买者因“好搭配，有时尚感”而消费，58.31%认为“有趣好玩”。

D | 说到底，年轻人买的早不只是一支口红或一个气垫，而是一个挂在包上、具有社交属性的随身标签。

E | 有意思的是，这股“包挂化”的潮流并没有止步于彩妆。如今，香水、护手霜、防晒霜甚至驱蚊液，都陆续被做成了包挂。比如摇滚动物园把护手霜挂上了链条、卡姿兰给防晒隔离加了挂绳、六神甚至给驱蚊蛋花露水配上了硅胶挂绳。从彩妆到个护，从香氛到日用品，包挂的边界正在不断拓展，成为这场“包挂经济”中的新主角。（记者 黄诗睿）。

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Published on:10:39:50